Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts

Wednesday, 23 October 2013

Hacker Halted Europe Interviews Part 2 – Jennifer Lesser


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In October, EC-Council’s Hacker Halted came to Europe for the first time. Firebrand attended the conference in Reykjavik, Iceland and interviewed industry experts about the hottest topics in cyber security.

In this video Jennifer Lesser, Facebook’s Director of Security Operations talks about her keynote presentation on “Winning the Security Awareness Game”.

Ms Lesser spoke about how Facebook turned its internal security awareness campaign into a game that engaged every employee in the organisation. She explained that Facebook wanted to create a program that fit into its organisational culture. So they decided to launch “Hacktober”, a full month of hacking, when employees are encouraged to hack and protect themselves from being hacked.

During “Hacktober” Facebook simulates a series of attacks on its system, which include malicious emails, breaching the company’s physical perimeter, phishing and more. To find out more about how Facebook turned security awareness into a company-wide game, watch the full interview. 



Click here to watch the first Hacker Halted Europe interview with Jay Bavisi.

About the Author:       
Peter writes for Firebrand Training on a number of IT related topics. This includes exams, training, certification trends, project management, certification, careers advice and the industry itself.

Thursday, 3 October 2013

The faces of Facebook


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Have you ever thought about what it’d be like to have all Facebook users on one page? Neither have I, but creative technologist Natalia Rojas has.

The website might scare you for a second, because it looks like as if your screen just broke. But then you see the counter over this giant pool of colourful dots. 1,278,837,566 and counting. Counting fast. When hovering over the screen with your mouse you’ll see that each dot is a unique profile. Click and zoom in to see who “Face #129,566,945” is or whichever you prefer. They are all in chronological order of registration, making Mark Zuckerberg “Face #1”.

Source: The faces of Facebook

Natalia Rojas claims that the site does not store photos, names or any personal information whatsoever. Its sole purpose is to demonstrate the magnitude of Facebook from a different angle.

Can you spot your own profile? 

About the Author:       
Peter writes for Firebrand Training on a number of IT related topics. This includes exams, training, certification trends, project management, certification, careers advice and the industry itself.

Monday, 23 September 2013

Make your business sociable

If you're not already using social media for your business, you have given your competitors the edge. The likes of Twitter and Facebook have been helping companies to increase brand awareness, attract new leads and engage with customers for almost 10 years now.

Don’t worry though it's never too late to get your business out there. However, Forrester Research analyst Nate Elliott claims that “nearly a decade into the era of social media, more social marketers are failing than succeeding." But why?

The reason is simple. Your business’ social media success doesn’t depend on the number of “Likes” or followers your page has. Those figures can easily be orchestrated and therefore don’t always act in line with your business aims.



What’s in it for your business?

As the use of mobile devices keeps on increasing, so do the hours spent on social networks. So why not build better brand image where most people can see and interact with you? Via social media, not only will you be able to promote your products and services, but you’ll also have a way of monitoring your company’s reputation. Interacting with your customers will give your company the human touch, every business needs.

Think first and take it slow


Before rushing into signing up for all existing social networks give it some time and think about what your goals are. Each platform is different, and they can serve your needs in different ways. 

TechRadar’s top tips for using social media to grow your business:

  • Take it slow. You don’t have to be everywhere.
  • Plan it. Come up with a strategy, set goals and determine your indicators of success.
  • Talk to your audience. Ask and answer questions. These conversations will be appreciated. 
  • Share relevant content. Find out what works best for your business.
  • Keep your audience interested, but don’t spam them with too many posts.
  • Be patient. The impact of social media won’t occur overnight. Building your online reputation will take time.
For more tips visit TechRadar and read the full article on what social media can do for your business.

Friday, 29 July 2011

Google+ vs Facebook


For more than 5 years, Facebook has held a monopoly over all the social networks. Launched in February 2004, it has single handedly destroyed the likes of Hi5, MySpace and the lesser known bebo.
As of July 2011, Facebook has more than 750 million active users, making it the 3rd most populated "country" in the world. Arguably, Facebook has changed the way we are. You write on someone's *wall*, you *like* someone's status, you *facebook* someone (I'm pretty sure we've all used "I'll facebook you"). It truly is more than just another social networking website.

But now, after years of being the leaders of the social media, Facebook would be apprehensive of the new phenomenon called Google+.

Google+, as you guessed, is a social networking website designed by Google. It is still in the trial beta mode, and will be launched shortly for the public at large. Google CEO Larry Page announced recently that Google+ has already attracted 10 million members on its website. This is a staggering figure.

So what's new that Google+ has, which Facebook doesn't?

1. Google+'s homepage is very similar to what Facebook's users are familiar and comfortable with - like updates from friends, photo uploads, events etc.With Circles, Google has tried to set itself apart from Facebook. While your information you post in Facebook is shared immediately to those who are in your friend list, Circles allows one to choose people we want to share information with. In fact, users can make groups for sharing information such as parents, close friends, casual acquaintances, and so on.


2. With an instant upload feature, one can easily upload pictures that he is taking with his camera (of course when he so wishes). This is in sharp contrast with Facebook where uploading of photos and videos takes an eternity and members get bored. The slogan “share just the right things with just the right people” says it all.

3. “Hangouts” is a new feature that allows you to disclose your location to chosen friends and then wait to see who drops by to join the fun.

4. Sparks is the feature that allows you to post your likes and dislikes and the app automatically sends you latest and exciting news and offers on your likes. It could be on music, books, fashion or a category made by you.

5. Huddle is another feature that allows users to chat instantly with many friends at the same time unlike windows that are created in Facebook chat. All friends drop down to a single chat and you feel you are in the midst of your friends. Unlike Facebook, you do not jump from one window to another or reply wrongly to your friends.

There is also the use of Web 3.0, which Google+ is introducing to the world. Web 3.0 will certainly be worth a look. Privacy is another big advantage which Google+ has over Facebook.

Only time will tell if Google+ can take on the might of Facebook, but it certainly has attractive features to lure potential members. With features like Skype video call and Chat members side bars, you can see
Facebook will not give up without a fight. We'll just have to see which giant prevails.


Thursday, 16 December 2010

Facebook Maps The World With Relationsips Alone

Facebook has released a truly stunning image. It is an almost complete world map, created solely by lines indicating Facebook friendships.

The obvious omissions are China and central Africa - where Facebook has been stifled for differing reasons.

Facebook Connections Map